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Pioneer Valley Financial Group Announces Three Hires

LUDLOW — Pioneer Valley Financial Group (PV Financial) announced the addition of three new members to its growing team: Sophie Miller, Catarina Sanches, and Katherine Ferri. With their combined experience and fresh perspectives, these hires are expected to enhance the company’s ability to deliver exceptional service to clients and expand its community-outreach efforts.

Miller joins PV Financial as an Operations Support specialist. A graduate of Boston University with a degree in economics, she brings experience from her previous role as a financial advisor at Equitable Advisors. Her background in financial services, combined with a passion for understanding markets, positions her well to support PV Financial’s operational goals. She is particularly looking forward to collaborating with the team to streamline processes and contribute to the firm’s growth.

Sanches joins PV Financial as a Client Relationship manager. She previously worked at TD Bank, where she gained experience in various positions, ultimately serving as a store supervisor. With a degree in business management from Westfield State University and a focus on marketing, she brings a deep understanding of client services and financial management. Her experience will allow her to strengthen relationships with PV Financial’s clients and provide personalized support as they navigate their financial journeys.

Ferri joins PV Financial as a Community Outreach manager. A recent graduate of Westfield State University with a degree in communication, she previously worked for the Springfield Thunderbirds hockey club in sales and customer relationship management. Her skills in communication and relationship building will be instrumental as she helps guide PV Financial’s efforts to engage with the local community and foster meaningful connections with clients and partners.

“We are thrilled to welcome Sophie, Catarina, and Katherine to our team,” said Ed Sokolowski, managing partner at PV Financial Group. “Their diverse backgrounds and skill sets are exactly what we need as PV Financial continues to expand its offerings and strengthen our ties to the community. We are confident that their contributions will help elevate our services and enhance the overall client experience.”