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PV Financial Group Appoints New Chief Financial Officer

LUDLOW — Community-based financial advising firm, PV Financial Group (PV), proudly welcomes the newest member to their senior leadership team, Cheryl Hoey, CPA. Hoey will serve as PV’s Chief Financial Officer, providing high-level support for the firm, overseeing company finances, creating and managing budgets, as well as forecasting trends.

With over 28 years of experience working within various accounting positions for businesses across Massachusetts, Hoey will help PV’s Financial Advisors better serve Clients with her expertise in tax preparation and auditing.

“Cheryl brings extensive accounting, financial, and operational experience to our firm. This, combined with her careful attention to detail and commitment to community, will make for a significant contribution to the clients we serve,” says Ed Sokolowski, Managing Partner. 

A naturally organized and meticulous person, Hoey has always maintained a passion for fine detail. Having worked at several private companies as well as large firms including Merrill Lynch and the Unum Group, Hoey has honed her skills in the areas of investments, tax preparation, international accounting, and financial risk.

For more information on PV Financial Group and their commitment to creating lasting legacies, visit or call (413) 589-1500. Securities and advisory services offered through Commonwealth Financial Network, Member FINRA/SIPC, a registered investment advisor. 535 East Street Ludlow MA 01056. Investments are not NCUA insured, are not guaranteed by the financial institution and are subject to risks, including possible loss of the principal invested.